Mobile marketing is a marketing channel ensuring very simple and quick two-direction communication between brands and customers, regardless of part of the day and place where the customer is at that moment.
Possibilities of targeted advertising are numerous, in relation with their demographic data and consumption habits. In addition to the above given, mobile marketing is considerably cheaper and easier for preparing, realization and efficiency follow-up.
Primarily, it is necessary to set a goal – what is that you want to achieve? To increase sales, increase awareness about a product or a brand, create basis of approved consumers, increase traffic at outlets, sell old collections of apparel quickly or sell goods close to expiry date, increase number of visits to a website, create loyalty program for the most loyal customers, etc.
However, the businesses most often are not aware how they could achieve one of the mentioned goals through the means of mobile marketing, so, it is necessary to pay attention in order to choose appropriate partner – most often it is a marketing agency experienced in field of mobile marketing, which would provide a sufficiently creative way for realization.
In order to have a successful campaign there are basic guidelines to be adhered to. Primarily, the campaign should fit the general marketing objective. Then, it is necessary to think of what is really valuable which would attract a customer to take part in the campaign.
The campaign should be clearly presented and have a simple mode for taking part in.